Five Tips for Translating Sales Content into Bengali
Bangladesh is emerging as a rapidly developing country, and international companies are eager to enter its market. To enter the Bangladeshi market, and advertise products and services, companies need...
View ArticleDoes Feminine Equal Weak? Look it up in the Spanish Dictionary
This October, the Royal Spanish Academy (Real Academia Española, or RAE) will publish the 23rd edition of its dictionary, the standard among Spanish speakers. Although the kind of authority the RAE...
View ArticleThe Trickiest Words to Translate Into Bengali
Although human translators are generally more adept at expressing the meaning of sentences in different languages, there are still times when it can be difficult to find just the right words. I...
View Article5 Things You Need to Know About Mobile Website Translation
As the world changes thanks to technology, localization services are becoming more and more important. The Internet is connecting people from around the world, and we need to communicate using the...
View ArticleTranslating Cooking Recipes
Food is celebrated in every culture across the globe; not only is it necessary for human existence, but it brings people together. From ordinary fare to culinary masterpieces, food can be prepared in...
View Article10 Mistakes You Might Be Making With Translation Quality [Infographic]
If you’ve undergone a translation project without the help of a translation software platform, chances are you’ve encountered a few bumps along the road. The good news is: You’re not alone! The world...
View ArticleCelebrating International Translation Day: The Power of Language
You might say International Translation Day is our favorite day of the year. Established in 1953, this special day was created to honor the world’s translators and the important work they do in...
View ArticleTranslation Without the Headaches, Made Possible
So, you want to set up your next office in China. Or Sweden. Or Brazil. You have consulted experts on legal, tax, and other issues that will help you with your international expansion. But what about...
View ArticleMarketing Organization – Picking Your Team for Global Expansion
As a business owner, you need to think globally, and marketing organization maintenance is a key part of that. In an interview in Forbes, Strauss Group President Dan Schwabel talks about the global...
View ArticleRestaurant Menu Translation Do’s and Don’ts
Background information, along with context, is always helpful when translating a website, app, document, or any other piece of collateral. In the restaurant industry, having the proper background...
View ArticleWhy Transparent Translation Processes are Important
One of the most frustrating aspects of translating and localizing content is keeping track of where it is throughout the process. Traditionally, you cede a lot of control to your language service...
View ArticleFour Ways Translation Management Software Reduces Costs and Increases...
You’ve all probably been there. It’s time to turn in your budget for an upcoming translation project, but you’re having a hard time wrapping your head around how much it’s going to cost. Whereas the...
View ArticleWhich Translation Option Is Best for Your Brand?
Translation technology has come a long way in recent years with programs like Google Translate being able to translate entire web pages in an instant, free of charge. But at times machine translation...
View ArticleWhy Offering Native Brand Experiences is Essential for Travel Brands
Business is booming in the travel and hospitality industry, with $1.25 trillion in revenue recorded globally in 2014. That number is expected to increase to $1.8 trillion by 2030. By its very nature,...
View ArticleSpeaking Your Customer’s Language Is Easier Than You Think
So your brand has found success in the US. Now what? Do you rest on your laurels and pat yourself on the back, or do you take the leap and set your sights on the rest of the world? If you choose the...
View Article[Survey] Enterprises Show High Demand for Localized Digital Content
Recently, Smartling partnered with IDG-Connect to conduct a survey of more than 200 enterprise IT decision makers to assess their current approach to digital content translation and localization, and...
View ArticleYext’s Liz Walton Talks International Marketing and Global Ready Tech
Smartling and Adweek are teaming up to host a webinar on Wednesday February 3 at 1 pm ET. The webinar will feature insights from experts at different stages of the global marketing effort about what...
View ArticleSimulTrans’ Adam Jones on Maintaining Quality at Speed with Technology
Smartling and Adweek are teaming up to host a webinar on Wednesday February 3 at 1 pm ET (and you can still register here). Last week, we caught up with our first webinar presenter Liz Walton,...
View ArticleGlobal Content Strategy: The Localization Value Chain
Recently, Smartling partnered with Adweek to deliver a webinar titled Content Strategies for Global Brands: Speaking Your Customer’s Language. The webinar featured Liz Walton of Yext, Adam Jones of...
View ArticlePinterest, Shinola and Shazam Go to Market Faster with Smartling
Smartling’s technology enables ambitious brands to reach customers around the globe with native brand experiences that resonate and drive conversions in multiple markets. It does this by automating and...
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